Centro Uno
My role: Visual identity, illustration, UX/UI
Team: Complot
When: 2021
The challenge in this project was to provide this mental health education institution with a visual identity system that would affirm its history and professionalism, communicate its evolution, and at the same time keep the closeness that has characterized it.
To achieve this, we generated a wide palette of resources that would allow Centro Uno to be immediately identified and distinguished. We decided to put aside stock photos, a widely used resource in its field, and we turned to illustration.
Illustrations with different levels of complexity.
Illustration process for the diploma The teenage universe.
In addition to being in charge of the conceptualization and design of the visual identity, I took part in the redesign of the website: I defined the visual guidelines, assisted in the information architecture process, and collaborated in the design of the user experience of each target audience.
Learn more about the project on Complot's website.
Design process for the website's mobile version.